The Producer Playbook

3 ratings

The Producer Playbook is a collection of proven strategies, insights, tools, checklists, and methodologies for managing teams and delivering successful projects.

From agencies to startups, teams have streamlined their process, solved problems, and found efficiencies as they put these systems in place. The playbook is here to help the people responsible for the success of their team, be successful themselves.

Playbook Sample.

You can read a sample of the Playbook here. No email necessary.

Table of Contents.

Over 50+ pages of content covering everything from contracts to emails, folder structure to project kickoffs, retrospectives to financials and more…

• Writing.

• Legal Documents.

• Folder Structure.

• File Naming.

• Emails.

• Meetings.

• Project Planning.

• Project Kickoff.

• Project Management.

• Finishing & Delivery.

• Retrospectives.

• Financials.

• Questions.

• Solving Problems.

• Individual Habits.

• Essential Reading.

Loved by people and teams at:

Huge, MailChimp, Google, DDB, BBC, Expedia, ZocDoc, On Running, Mullen Lowe, Cactus Inc, North Kingdom, WeTransferFantasy Interactive, ElephantHoneywell, Publicis, TBWA, Ogilvy, Sales Force, and many more...


Why did I write this book?

I wrote the playbook while working at agencies in New York like Big Spaceship, Laundry Service, and Huge on various projects for a range of clients. While each project was unique, I saw how they each had similar, if not the same problems that could be solved the same way. The playbook teaches you how to implement a more consistent process and enable teams to do their best work without getting in their own way. This playbook is everything I've learned.

Who is The Producer Playbook for?

The Producer Playbook is for:

  • Project Managers & Producers who want to level up
  • Executive Producers & Program Managers who need to better document the process for their team
  • Anyone looking to break in a crush it at an advertising agency

What's the refund policy?

If what you see is not what you expected, just reply to the download email within 30 days, and you'll get a full refund. No questions asked.

Can I share this book with my team?

This version is for individual use only, but I guess I really wont know if you share it. We're on the honor system here, do what you think is right.


"Not only an invaluable resource for new producers but great for planners who’re looking to understand the role."

Julian Cole, Strategy Consultant / Planning Dirty

"9 months of learning the hard way (scope creep, costs overrun, project estimations that were overshot, horrible communication- complete utter madness) somehow got me to your playbook ... It. is. magic."

— Raunak Datt, Studio Owner

"I wanted to thank you for sharing your playbook. Really useful for my team here at MLO."

— Ed Lee, Group MD @ MullenLowe

"A helpful playbook for project managers."

— Creative Mornings Newsletter

Buy this

Downloadable PDF.



(3 ratings)
5 stars
4 stars
3 stars
2 stars
1 star

The Producer Playbook

3 ratings
Buy this